Esports agency · The Nordics

We make esports
look good.

We strengthen esports clubs’ brands and take responsibility for sponsorship delivery from start to finish. From finding the right partnership to content, production and reporting, with one point of contact for your work in Nordic esports.

Talk partnerships Watch the reel

Partnerships

More clubs. The same partner.

Build your esports presence through one shared plan and one point of contact. We match brands with clubs for sponsorship, drive production and report on the partnership. As a new club or Nordic market is added, our knowledge of your brand, our working process and our responsibility for delivery come with it.

How a partnership works →

This is the standard we deliver.

Video, shorts, stream, graphics and merch, produced in-house for the clubs and partners we work with. Everything below this line is our own work.

Showreel

Shorts

YouTube, TikTok, Instagram, Facebook and X

The graphics behind a season.

Matchday, results, roster and news.

Merchandise.

From design to distribution.

Merch

We handle the whole chain: design, sampling, production, storage and distribution. For clubs and for creators with an audience of their own. They put their name on it. We make sure it exists, arrives and holds up.

What it does

Turns supporters into walking media
Puts the sponsor on the garment, not next to it
Gives the club or the creator a revenue stream of its own

What we deliver

Custom design per drop
Collabs with partners
Giveaways and prizes
Full collections, not single garments

Cases and formats

The work in practice.

How the club’s players, coverage and channels become part of sponsorship delivery. Two examples of how we connect esports, content and business.

HappyCasino × Johnny Speeds

Original formats before and after the match

The odds before the match. The MVP afterwards. Two recurring formats presented by HappyCasino, built around Johnny Speeds’ matches and players. We bring the concept, graphics and content together throughout the season.

Before the match: Odds and match graphics with HappyCasino as the concept partner.
After the match: Happy MVP puts the player’s performance in focus through a recurring format.

For

HappyCasino – pre-match odds for Johnny Speeds vs 9INE — Before the match · Odds

HappyGaming

Our editorial format for HappyCasino. Coverage of Swedish esports and CS2 globally, with match previews, results, transfers and stories around the tournaments.

Watch HappyGaming ↗

Loadout

Johnny Speeds × hardware × retail

Loadout shows what the pros play on, player by player. Every brand gets a natural presentation, and it all lands at Inet where the products are sold. Trackable links show clicks and which products draw interest. The way in is the player: you come to find out what draken runs.

Lands at

johnnyspeeds.se/loadout The full case →

Loadout – bsover · Keychron K2 HE — bsover · Keychron K2 HE

Loadout – hampus · Fractal Refine 2 Mesh Light — hampus · Fractal Refine 2 Mesh Light

Loadout – Settings · keyboard size — Settings · keyboard size

A project to develop together Nordic Division A Nordic esports IP. The identity is built, the form is open.

Nordic Division - nyckelgrafik i orange med dubbelslagsmärket

From the identity

Nordic Division

The Nordics × Counter-Strike 2

Vacant project · waiting for a sponsor

A Nordic esports IP with the identity already built and the form still open. We build the branding, produce the content and develop the sponsorship. What is missing is a sponsor who wants to develop the concept with us.

Markets Sweden · Norway · Denmark · Finland

Network

Selected clubs. Close partnerships.

We work with a small selection of clubs we know and have delivered with. They understand our responsibility to the sponsor, and we know their players, audiences and identities.

Clubs can contact EEG for help with sponsorship, media and content. We choose partnerships where we have the conditions to deliver the standard we commit to.

The clubs we have partnerships with today:

Johnny Speeds · Sweden

Tricked · Denmark

Lilmix · Sweden

Elite Klan · Finland

We also bring in streamers and creators from our network when a partnership calls for a particular voice, format or reach within a specific game.

Talk partnerships →

What we do

Sport gives us the stories.
We turn them into content.

A club is its players, its fans and its next match. Wins, losses and rivalries give people a reason to come back, and give us something to tell every week. We develop the clubs’ branding and make the partnership a natural part of that content.

The right club and partnership

We start with your brand, your markets and what you want to achieve. Together with the club, we set the scope and goals from the start.

Content and branding throughout the season

Matchdays, match reporting, streams, interviews and recurring segments. Local LAN events and tournaments add more stories when the clubs take part. We produce and publish, with an identity that does both the club and the sponsor justice.

Follow-up that shapes the next step

We coordinate the dialogue, bring ideas and follow up on what we have agreed. Content for your own channels and how it may be used are part of the plan. Results inform the next step.

The club gains

Stronger branding, better production and support with sponsorships. A consistent identity in the club’s channels throughout the season.

You gain

Content the audience wants to follow, with your brand in the club’s own channels, and a partnership that develops with the results.

More about sponsorship delivery →Why esports and clubs →

Partners

Brands we have worked with

About

We connect sport, content and business.

Our experience spans professional play, media production and retail, including the work between suppliers, marketing and sales. We understand both the club that needs to perform and the sponsor who needs value from an investment.

Our commitment to esports is to take responsibility for what we can influence: stronger branding, better content and professional sponsorship delivery. It helps clubs grow and gives sponsors a relationship they can build on.

Contact

Talk partnerships.

Tell us which brand you work with, which markets you prioritise and what you want to achieve. Let’s discuss the right clubs, content and a shared plan.

Prefer email? hello@eliteesportsgroup.com

We make esportslook good.