Esports sponsorship
Esports sponsorship.
One partner from start to finish.
We strengthen esports clubs' brands and take responsibility for the sponsorship delivery: partner selection, content, production, publishing and follow-up. One point of contact for work in Nordic esports.
Who it fits
Brands that want to build through sport.
Our partnerships suit brands that want to work with an audience through a club or creator over time, with content and branding that belong in the season.
The work is built around the brand's purpose and the club's own voice. A concept can be part of the partnership, but recurring content and a clear delivery responsibility are always the foundation.
Our responsibility
EEG strengthens the club's brand and drives the sponsorship delivery.
We match brands with clubs and creators, place sponsorships and produce the content that brings partnerships to life. The club’s identity and the sponsor’s objectives shape the concept, production and reporting.
The right partnership and a shared plan
We choose the right club or creator and shape a shared plan for brand, content and partnership.
Content that holds through the season
We produce and publish content and branding: matchday, results, shorts, video, graphics, stream and merch in the club's own channels.
One partner who drives and follows up
One point of contact for the brand, from planning and production to publishing and follow-up. The same working method and delivery responsibility follow when the partnership grows.
Partner and format
A Nordic plan, rooted locally.
We work with a small selection of Nordic clubs we have real relationships with, and a wider network of streamers and creators. The right partner is chosen from the brand's purpose, the club's story and the audience it wants to reach.
We plan content for the brand’s priority markets and around the clubs’ participation in events. The content and sponsorship plan can develop across clubs and markets, while production stays close to each club.
Delivery
Content and branding, produced in-house.
We produce video, shorts, stream graphics, matchday graphics and merch for the club's or creator's channels: YouTube, TikTok, Instagram, Facebook, X and Twitch.
The delivery is planned per partnership. We decide what is relevant and where it belongs, then keep the brand and content consistent throughout the season.
Follow-up
We follow up on what the partnership is meant to achieve.
Every partnership is followed up with what was published and what the channels report: views, reach and engagement per platform. Where a format links to a retailer, the links are trackable, so clicks and product interest can be followed.
The goal is a factual basis for assessing the partnership and its ROI. We do not present views or clicks as sales: a trackable link measures interest, while the retailer's own figures show whether a click became a purchase.
Examples
Two formats that run today.
Loadout
Johnny Speeds shows the gear the players use. Manufacturers get a natural presentation and it all lands at Inet, with trackable links.
HappyCasino × Johnny Speeds
The odds before the match and Happy MVP afterwards: two recurring formats presented by HappyCasino, built around Johnny Speeds’ matches and players. HappyGaming is the editorial format, with coverage of Swedish esports and CS2 globally.
Contact
Talk partnerships.
Tell us which brand you work with, who you want to reach and what you want to achieve. We discuss which partnerships and formats could fit.